Portfolio Health & Fitness Coaching · Ireland · via McKenna
Kellie Fennell Fitness
A fitness coaching platform with membership access, protected training content, and backend workflows for a personal coaching business.
Why this project mattered
A coaching platform has to protect paid content, make training materials easy to access, and support the coachs ongoing relationship with clients. A standard public website would not be enough.
The platform needed membership logic and backend structure that could handle access, content organisation, and a usable training experience.
What Webase Global built
- Contributed to a membership-based platform with protected content and structured training hub functionality.
- Implemented access-control and backend logic so content availability can match the business model.
- Supported a client experience focused on finding the right training resources quickly rather than navigating a generic website.
- Worked within the McKenna subcontracting relationship while delivering platform-level functionality rather than only page templates.
Business outcomes
- Helped turn a fitness coaching offer into a more scalable digital platform with member-only training access.
- Supported recurring customer value by organising protected content and backend workflows around the coaching experience.
- Provided a technical base for expanding programmes, content libraries, and customer access rules over time.
Short answer for buyers and AI search
Kellie Fennell Fitness is a Webase Global subcontracted fitness platform project via McKenna, focused on membership access, protected training content, and custom backend workflows.
