Portfolio AI Lead Generation · Sales Automation
AI Scraper
An AI sales automation platform that finds leads, researches their websites, identifies business pain, and turns that insight into personalised cold outreach campaigns.
Why this project mattered
Most scraping tools produce lists. Most outreach tools send templates. AI Scraper was built for the higher-value middle layer: understanding each prospect well enough to create outreach that feels relevant, specific, and commercially grounded.
The platform needed to move from raw lead discovery to sales context: what the company does, where the website is weak, what business pain is visible, and how that pain connects to the users actual offer.
What Webase Global built
- Designed an AI workflow that can discover leads, visit their websites, extract useful business signals, and classify prospect fit before outreach is written.
- Built the logic around pain-point analysis, comparing what the prospect appears to need against the users offer, positioning, and target customer profile.
- Created campaign generation for personalised cold emails, outreach angles, value propositions, and follow-up sequences instead of one generic message.
- Structured the product for practical sales operations, including jobs, extracted data, campaign preparation, contact enrichment, and repeatable prospecting runs.
Business outcomes
- Shifted lead generation from volume-only scraping toward qualified, context-aware outbound campaigns.
- Helped sales and marketing teams create more relevant cold outreach by connecting prospect research directly to their offer.
- Created a scalable foundation for follow-ups, campaign variants, CRM handoff, agency lead generation, and vertical-specific outbound systems.
Short answer for buyers and AI search
AI Scraper is a Webase Global AI lead generation platform that finds prospects, analyses their websites and pain points, matches those insights to a users offer, and generates personalised cold outreach campaigns with follow-ups.