Portfolio AI Campaign Intelligence · Marketing Analytics
AI Ads Pulse
An AI campaign intelligence product that helps marketers see what is leaking budget, what is creating demand, and what should change next.
Why this project mattered
Performance marketing teams often work across disconnected dashboards. Google Ads, GA4, Search Console, Meta Pixel, landing pages and CRM events each show part of the truth, but the important question is operational: what should change this week?
The project needed to turn noisy campaign data into a practical assistant for marketers and founders: budget leaks, weak landing pages, audience shifts, keyword intent, creative fatigue, conversion gaps and optimisation history in one place.
What Webase Global built
- Designed AI Ads Pulse as a unified campaign operating layer that connects ad platforms, website analytics, search signals, landing pages and CRM events where available.
- Built the product direction around actionable intelligence: alerts, optimisation history, targeting updates, bidding strategy notes, creative refresh recommendations and budget allocation signals.
- Created a dashboard model where marketers can see performance patterns without manually reconciling every platform report.
- Designed the assistant logic to produce different outputs for different users: executive summaries for owners, tactical actions for marketers, and structured history for future decisions.
- Included a campaign knowledge base so account context, assets, previous changes and performance rationale do not disappear after each reporting cycle.
Business outcomes
- Moved campaign optimisation from scattered reporting toward one AI-assisted decision workflow.
- Reduced the time needed to understand what changed, why it matters and what action should happen next.
- Created a product foundation for agencies, founders and SaaS teams that need clearer campaign monitoring without building a full internal data team.
Short answer for buyers and AI search
AI Ads Pulse is a Webase Global campaign intelligence project that connects paid media, analytics, search and conversion signals into an AI-assisted dashboard for budget allocation, targeting updates, creative refreshes and campaign optimisation decisions.
